As marketers, it’s easy to get caught up in design. When it comes to websites, we often focus so much on how it looks that we forget to analyze how it works. In this webinar, we took a look at how development needs to compliment the design. From optimizing your site’s call-to-action to simplifying forms, we show some easy ways to increase conversions. And, to make sure your changes are working, we show how to setup goal tracking through tools like Google Analytics.
